Wales' image 'blurred' for investors, adviser says

Wales' image has become "blurred", making it harder to attract foreign investment, according to a Welsh government adviser on the economy.

Mark Rhydderch-Roberts, director of Welsh Industrial Development Agency, said Wales was traditionally "incredibly successful in attracting foreign direct investment" but has seen a reduction in recent years.

First Minister Eluned Morgan said growing the economy was her "top priority".

The Welsh government is planning to hold an international investment summit in December to attract investors.

"I think currently the image of Wales outside of Wales is quite blurred," said Mr Rhydderch-Roberts.

"Is it castles and dragons, is it a centre for investment":[]}