Whitney Wolfe Herd: How the Bumble boss changed the dating scene

Out of adversity comes opportunity, so the saying goes.

For Whitney Wolfe Herd, that meant taking a difficult exit from online dating app firm Tinder - which she sued for sexual harassment - and setting up Bumble, her own rival company with a focus very much on women.

Nearly a decade and a billion dollar fortune later, Ms Wolfe Herd announced this week that she is stepping down as Bumble's boss.

But it is a bittersweet moment. In an interview with the BBC before she made her announcement, Ms Wolfe Herd lamented that, as a group of young women who came up in tech in the 2010s, not many are left.

"It is disappointing to see just how little women have advanced," she said. "I've watched the fall of what people call 'the girl boss era'. That's tragic."

However, Bumble will still be led by a woman - Lidiane Jones, the former boss of Slack, will take over as chief executive while Ms Wolfe Herd will stay on as executive chair.

When she launched Bumble in 2014, unlike other apps at the time, it was focused on female empowerment in the dating scene - where women who date men would have to make the de facto "first move" to message a new match.

"The gender dynamics of dating and romance still seemed so outdated. I thought, what if I could flip that on its head":[]}