Vanessa Kisuule suggests that many people may inadvertently contribute to cancel culture, thinking that their remarks are simply light-hearted, or a bit of fun.
We want to be part of something, which is why bullying is one of the most pervasive human behaviours.
She says: “There’s a lot of glee in it. People often put their humour into these vicious take-downs of people. Sometimes we think ‘Oh, I’m being playful’ or ‘I’m just throwing a bit of shade’.” The issue arises when these remarks contribute to what Vanessa describes as “a volume of mockery or viciousness”. In isolation, a remark may seem inconsequential, but the weight of thousands of such comments could prove to be overpowering.
Social media provides the optimum conditions for cancel culture to manifest: on the other side of a screen, commenters may feel a level of disconnect from the fellow human on the receiving end of their remarks. It is easy to forget that an online persona is an almost inextricable extension of a real person who is subject to feelings of pain, offence and upset just as anyone else is. This feeling of separation is heightened when the person being denounced is a celebrity, or has a huge online following, as they can be perceived as invincible, or there may be an assumption that a comment will go unseen.
A pack mentality is integral to someone’s cancellation, as people seek common ground to feel a sense of belonging, as Vanessa says: “We want to be part of something, which is why bullying is one of the most pervasive human behaviours.” Added to this, it’s incredibly easy to do: mindlessly pressing a button is an effortless way of publicly sharing your view, with little consideration of the consequences.