Lord Sugar’s candidates create a new dog food to pitch to major retailers, but barking mad recipes and bland brands fail to impress. In the boardroom, another candidate is fired.
For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers.
In the kitchen, one team wrangles with their recipe, making a dog’s dinner of their signature dish, whilst on the other team a product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.
